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	<title>privatepractice.md &#187; Ethics</title>
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	<description>Lessons They Forgot To Teach You In Medical School</description>
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		<title>Sales Representatives Have A Tough Job Now</title>
		<link>http://privatepractice.md/2009/05/sales-representatives-have-a-tough-job-now/</link>
		<comments>http://privatepractice.md/2009/05/sales-representatives-have-a-tough-job-now/#comments</comments>
		<pubDate>Sun, 10 May 2009 23:26:43 +0000</pubDate>
		<dc:creator>Dr. Rich Berning</dc:creator>
				<category><![CDATA[New Practice]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Protocols]]></category>

		<guid isPermaLink="false">http://privatepractice.md/?p=128</guid>
		<description><![CDATA[When I first started in private practice, sales reps, mostly pharmaceutical representatives, stopped by our office throughout the day. Sometimes I had to tell them I was too busy to hear about their company&#8217;s latest drug for some ailment, and most of the time the representative was respectful and polite about my request to come [...]]]></description>
			<content:encoded><![CDATA[<p>When I first started in private practice, sales reps, mostly pharmaceutical representatives, stopped by our office throughout the day. Sometimes I had to tell them I was too busy to hear about their company&#8217;s latest drug for some ailment, and most of the time the representative was respectful and polite about my request to come back another day. <span id="more-128"></span>Several of my relatives were representatives of either pharmaceuticals or medical equipment, and they loved to try to one-up each others&#8217; story of this rude doctor or that one, so I always try to be polite when one shows up in my office. They are just trying to make a living, after all! I always thought there should be a medical school class or CME course about how to have an effective and educational interaction with a representative that improved your skills and practice, and didn&#8217;t make your patients wait another 30 minutes.</p>
<p>These days I see far fewer representatives. The rules about giving samples and lunches and other perks to doctors have gotten much more stringent. Overall, I agree that there has to be rules and the changes have been good changes. Maybe I&#8217;m naive, but I&#8217;d like to think doctors don&#8217;t make decisions about medications or devices based on a nice dinner. But reading the literature, it&#8217;s pretty clear that I&#8217;ve been naive&#8230;</p>
<p>I believe that most representatives have something valuable to show me and perhaps teach me. I like the quick synopsis they present, and I read the articles they hand me, albeit with a skeptical eye. Doctors have a responsibility to filter any information presented to them to avoid commercial bias. That&#8217;s true whether reading a journal article, listening to a grand rounds lecture, or giving 5 minutes of your valuable time to the rep who bothered to drive an hour and then sit in your waiting room for another hour to have that 5 minutes with you. It&#8217;s the least we can do to be civil towards them. I do miss the scratch pads, however!</p>
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