privatepractice.md » Susan Brissette http://privatepractice.md Lessons They Forgot To Teach You In Medical School Mon, 12 Mar 2012 19:20:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Lessons They Forgot To Teach You In Medical School privatepractice.md no Lessons They Forgot To Teach You In Medical School privatepractice.md » Susan Brissette http://privatepractice.md/wp-content/uploads/2011/08/ppmd150.jpg http://privatepractice.md The Complicated Dance of Doctors and Drug Representatives http://privatepractice.md/the-complicated-dance-of-doctors-and-drug-representatives.html http://privatepractice.md/the-complicated-dance-of-doctors-and-drug-representatives.html#comments Wed, 15 Jul 2009 14:13:28 +0000 Susan Brissette http://privatepractice.md/?p=356 For many years now, pharmaceutical companies have relied on drug representatives to persuade doctors to prescribe their products. Why? Because it worked. In 2007 there were 102,000 drug reps in the field, buying lunch, delivering samples and angling for five minutes of face time with a doctor. But, as industry rules for gift exchange have changed and doctors’ time has become even more limited, this marketing model has begun to fall apart and big pharma is retrenching. Industry watchers expect a 25% reduction in the number of drug reps in circulation; recent layoffs in most of the major pharmaceutical companies are validating this projection.

]]> http://privatepractice.md/the-complicated-dance-of-doctors-and-drug-representatives.html/feed 3 If you think business plans are for CPAs, not MDs….think again http://privatepractice.md/if-you-think-business-plans-are-for-cpas-not-mds%e2%80%a6think-again.html http://privatepractice.md/if-you-think-business-plans-are-for-cpas-not-mds%e2%80%a6think-again.html#comments Sun, 05 Jul 2009 12:31:38 +0000 Susan Brissette http://privatepractice.md/?p=359

Writing a Medical Practice Business Plan

Writing a Medical Practice Business Plan

If you need to write a business plan, you are probably:
• Planning to open a private practice
• Planning to expand your practice significantly
• Planning a major investment in space or equipment
• Planning one of the above related to an ancillary business

And…you need money from a bank or an investor or support from a partner such as a hospital.

]]> http://privatepractice.md/if-you-think-business-plans-are-for-cpas-not-mds%e2%80%a6think-again.html/feed 0 Need to hire a practice manager? Look for the three “Cs”. http://privatepractice.md/need-to-hire-a-practice-manager-look-for-the-three-%e2%80%9ccs%e2%80%9d.html http://privatepractice.md/need-to-hire-a-practice-manager-look-for-the-three-%e2%80%9ccs%e2%80%9d.html#comments Mon, 29 Jun 2009 02:49:57 +0000 Susan Brissette http://privatepractice.md/?p=348 If the thought of hiring a practice manager makes you anxious, your reaction is perfectly reasonable. Your practice manager is an incredibly important person in your life. You will not only spend significant amounts of time working with that person, you will trust him or her with the financial underpinnings of your livelihood. It’s smart to recognize the importance of this hire and give the search process the attention it needs.

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