About: Susan Brissette
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Posts by Susan Brissette:
The Complicated Dance of Doctors and Drug Representatives
July 15, 2009 by Susan Brissette
Filed under Management
For many years now, pharmaceutical companies have relied on drug representatives to persuade doctors to prescribe their products. Why? Because it worked. In 2007 there were 102,000 drug reps in the field, buying lunch, delivering samples and angling for five minutes of face time with a doctor. But, as industry rules for gift exchange have changed and doctors’ time has become even more limited, this marketing model has begun to fall apart and big pharma is retrenching. Industry watchers expect a 25% reduction in the number of drug reps in circulation; recent layoffs in most of the major pharmaceutical companies are validating this projection. Read more
If you think business plans are for CPAs, not MDs….think again
July 5, 2009 by Susan Brissette
Filed under New Practice
Writing a Medical Practice Business Plan
If you need to write a business plan, you are probably:
• Planning to open a private practice
• Planning to expand your practice significantly
• Planning a major investment in space or equipment
• Planning one of the above related to an ancillary business
And…you need money from a bank or an investor or support from a partner such as a hospital. Read more
Need to hire a practice manager? Look for the three “Cs”.
June 28, 2009 by Susan Brissette
Filed under Management
If the thought of hiring a practice manager makes you anxious, your reaction is perfectly reasonable. Your practice manager is an incredibly important person in your life. You will not only spend significant amounts of time working with that person, you will trust him or her with the financial underpinnings of your livelihood. It’s smart to recognize the importance of this hire and give the search process the attention it needs. Read more
The Complicated Dance of Doctors and Drug Representatives
July 15, 2009 by Susan Brissette
Filed under Management
For many years now, pharmaceutical companies have relied on drug representatives to persuade doctors to prescribe their products. Why? Because it worked. In 2007 there were 102,000 drug reps in the field, buying lunch, delivering samples and angling for five minutes of face time with a doctor. But, as industry rules for gift exchange have changed and doctors’ time has become even more limited, this marketing model has begun to fall apart and big pharma is retrenching. Industry watchers expect a 25% reduction in the number of drug reps in circulation; recent layoffs in most of the major pharmaceutical companies are validating this projection. Read more
If you think business plans are for CPAs, not MDs….think again
July 5, 2009 by Susan Brissette
Filed under New Practice
Writing a Medical Practice Business Plan
If you need to write a business plan, you are probably:
• Planning to open a private practice
• Planning to expand your practice significantly
• Planning a major investment in space or equipment
• Planning one of the above related to an ancillary business
And…you need money from a bank or an investor or support from a partner such as a hospital. Read more
Need to hire a practice manager? Look for the three “Cs”.
June 28, 2009 by Susan Brissette
Filed under Management
If the thought of hiring a practice manager makes you anxious, your reaction is perfectly reasonable. Your practice manager is an incredibly important person in your life. You will not only spend significant amounts of time working with that person, you will trust him or her with the financial underpinnings of your livelihood. It’s smart to recognize the importance of this hire and give the search process the attention it needs. Read more
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