For many years now, pharmaceutical companies have relied on drug representatives to persuade doctors to prescribe their products. Why? Because it worked. In 2007 there were 102,000 drug reps in the field, buying lunch, delivering samples and angling for five minutes of face time with a doctor. But, as industry rules for gift exchange have [...]
About Susan Brissette
If you think business plans are for CPAs, not MDs….think again
If you need to write a business plan, you are probably: • Planning to open a private practice • Planning to expand your practice significantly • Planning a major investment in space or equipment • Planning one of the above related to an ancillary business And…you need money from a bank or an investor or [...]
Need to hire a practice manager? Look for the three “Cs”.
If the thought of hiring a practice manager makes you anxious, your reaction is perfectly reasonable. Your practice manager is an incredibly important person in your life. You will not only spend significant amounts of time working with that person, you will trust him or her with the financial underpinnings of your livelihood. It’s smart [...]
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